» showtime marketing on Kindle
Showtime understands that new marketing strategy should 1) create content that adds value to the consumer’s experience and 2) drive users to engage with the brand from one channel (mobile device) to the next (website, tv).
“Showtime will use banner ads throughout Amazon.com and on the Kindle storefront to promote the free download, which will be available until Aug. 31. Along with cover art and a title page, the script comes with show scheduling information and a call to action urging readers to visit Sho.com to watch the premiere of “Nurse Jackie.”
